With the release of her new book, The Eras Tour Book, Taylor Swift continues to showcase her ability to combine artistic talent with entrepreneurial prowess. The book will be available exclusively in Target stores across the United States starting tomorrow. The retailer, currently navigating a challenging period, is banking on the pop star’s immense popularity to boost its fortunes.
The Eras Tour Book, priced at $39.99 with no discounts, offers an exclusive behind-the-scenes look at one of the most iconic tours in recent music history.
Self-published by Swift, the 256-page hardcover includes over 500 unpublished photos, personal reflections, and an intimate glimpse into the creative process behind her musical productions.
Among the highlights are unique anecdotes, such as the story of a crystal-studded guitar decorated by Swift alongside her parents and brother, and the fringe dress she wore during a live performance with her band.
For American fans unable to secure a copy in stores, the book will be available the following day on Target’s website. For international fans, it will be accessible starting December 7. With an initial print run of two million copies, the volume aims to replicate the success of other recent bestsellers.
Target anticipates the book will sell out quickly, representing a rare opportunity to dive deeper into the story of a tour that has defined an era.
Taylor Swift is recognized as a leading figure in contemporary country-pop music. With an estimated 200 million copies of albums and singles sold globally, she is among the most successful artists of the digital age. On Spotify alone, Swift achieved 26 billion streams in 2023.
