Founded by Stefano Vaccara

Subscribe for only $6/Year
  • Login
  • Register

Editor in Chief: Giampaolo Pioli

VNY La Voce di New York

The First Italian English Digital Daily in the US

English Editor: Grace Russo Bullaro

  • English Edition
  • Letters
  • New York
  • U.N.
  • News
  • People
  • Entertainment
  • Arts
  • Lifestyles
  • Food & Wine
  • Travel
  • Sports
  • Italian Edition
No Result
View All Result
VNY
  • English Edition
  • Letters
  • New York
  • U.N.
  • News
  • People
  • Entertainment
  • Arts
  • Lifestyles
  • Food & Wine
  • Travel
  • Sports
  • Italian Edition
No Result
View All Result
VNY La Voce di New York
No Result
View All Result
in
Travel
April 21, 2023
in
Travel
April 21, 2023
0

Botticelli’s Venus Chosen as Virtual Influencer and Image of Italian Tourism

The goddess who symbolizes rebirth is the perfect face for the new campaign, “Open to Meraviglia"

Amanda JamesbyAmanda James
Botticelli’s Venus Chosen as Virtual Influencer and Image of Italian Tourism

Botticelli's Venus, the new ambassador of Italian tourism. ANSA

Time: 2 mins read

Who hasn’t seen some representation or other of Botticelli’s Venus rising out of the seashell?

The Italian Ministry of Tourism is betting that it’s an image that will be immediately associated with the beauty and glories of Italy and has made it the face of its new tourism campaign, “Open to Meraviglia” (Open to Wonder).

The blonde beauty with the flowing hair is indeed the protagonist, but she will appear in a very modern version, as a virtual influencer, in the project created with the contribution of the Department of Information and Publishing of the Presidency of the Council.

Venus in Lake Como. Youtube

Not seductively nude as Botticelli posed her, but in chic up-to-the-minute outfits that any woman would envy, and depicted in the most alluring destinations of a country that is the envy of the world.

Presenting the “wonder” of Italy to the world, she will narrate its landscapes, its iconic destinations of the cities of art as well as the small villages, its food and wine specialties and the many variations of the rich and colorful tourist destinations. In the poster, social media and video campaign the Renaissance beauty appears eating pizza on Lake Como, holding a bicycle in front of Rome’s Colosseum, and taking a selfie in Venice’s Piazza San Marco, among other key tourist locations.

The claim chosen for the campaign, born from an idea from the Armando Testa group and “Open to wonder”, will consist of a promotional video and a billboard campaign set geographically among iconically representative glimpses of the beauties of southern, central and northern Italy, but which will gradually consist of new stages and itineraries, as Venus travels through the Municipalities and Regions that decide to join the digital campaign.

Venus as social media queen, promoting the beauties of Italy. Youtube

To further enhance her power as a virtual influencer, her “adventures” will be told on the venereitalia23 Instagram profile, on the Italia.it website and on other social platforms.

The choice of Venus, symbol of rebirth and renewal, perfectly represents the fluctuations experienced by the tourism sector of the country, which after the crisis brought on by the Covid pandemic, is once again as vigorous as before and perhaps becoming even more so. Venus will be the perfect ambassador of the rebirth of Italian tourism.

 

Share on FacebookShare on Twitter
Amanda James

Amanda James

DELLO STESSO AUTORE

Young Graduates, Here is Where to Go to Find a Job! All 50 States Ranked

Young Graduates, Here is Where to Go to Find a Job! All 50 States Ranked

byAmanda James
Deadly Farmingdale School Bus Crash: Company Had an “Unacceptable” Rating

Deadly Farmingdale School Bus Crash: Company Had an “Unacceptable” Rating

byAmanda James

A PROPOSITO DI...

Tags: BotticelliItalian Ministry of TourismOpen to Meraviglia campaigntourismVenus
Previous Post

Gb: lascia il vicepremier e ministro della Giustizia Raab

Next Post

As Elder Declares his Candidacy for GOP Nomination, the Field Gets Crowded

Discussion about this post

DELLO STESSO AUTORE

Valva Home Where Thomas Died Up for Auction

“House of Horrors” Where 8-Y-O Thomas Valva Died on Auction, But Finds No Takers

byAmanda James
Giuliani: ‘Processo Georgia? Ho combattuto battaglie peggiori’

Rudy Giuliani, Deadbeat Client: Sued by His Former Lawyer for Unpaid Legal Fees

byAmanda James

Latest News

Leagues Cup, Messi incanta ancora gli States: Miami ai quarti di finale (highlights)

MLS, Miami a -5 dai playoff, ma preoccupano le condizioni di Leo Messi

byLa Voce di New York
Ryder Cup 2023: a Roma l’America sfida l’Europa per fare la storia del golf

Ryder Cup 2023: a Roma l’America sfida l’Europa per fare la storia del golf

byAntonio Carlucci

New York

Affordable Art Fair, l’esempio di Roka Gallery

Affordable Art Fair, l’esempio di Roka Gallery

byFrancesca Magnani
Usa: 15enne ucciso in sparatoria a Brooklyn dopo scuola

Queens, detenuto strappa a morsi dito di un poliziotto

byLa Voce di New York

Italiany

Mamma Mia! There’s a Microchip in My Parmigiano!

Mamma Mia! There’s a Microchip in My Parmigiano!

bySunny Day
La cucina italiana inizia il suo percorso verso l’UNESCO: obiettivo 2025

La cucina italiana inizia il suo percorso verso l’UNESCO: obiettivo 2025

byAugusto Laspina
Next Post
As Elder Declares his Candidacy for GOP Nomination, the Field Gets Crowded

As Elder Declares his Candidacy for GOP Nomination, the Field Gets Crowded

La Voce di New York

Editor in Chief:  Giampaolo Pioli   |   English Editor: Grace Russo Bullaro   |   Founded by Stefano Vaccara

Editor in Chief:  Giampaolo Pioli
—
English Editor: Grace Russo Bullaro
—
Founded by Stefano Vaccara

  • New York
    • Eventi
  • Onu
  • News
    • Primo Piano
    • Politica
    • Voto Estero
    • Economia
    • First Amendment
  • People
    • Nuovo Mondo
  • Arts
    • Arte e Design
    • Spettacolo
    • Musica
    • Libri
    • Lingua Italiana
  • Lifestyles
    • Fashion
    • Scienza e Salute
    • Sport
    • Religioni
  • Food & Wine
  • Travel
    • Italia
  • Mediterraneo
  • English
  • Search/Archive
  • About us
    • Editorial Staff
    • President
    • Administration
    • Advertising

VNY Media La Voce di New York © 2016 / 2023 — La testata fruisce dei contributi diretti editoria d.lgs. 70/2017
Main Office: 230 Park Avenue, 21floor, New York, NY 10169 | Editorial Office/Redazione: UN Secretariat Building, International Press Corps S-301, New York, NY 10017

VNY Media La Voce di New York © 2016 / 2023
La testata fruisce dei contributi diretti editoria d.lgs. 70/2017

Main Office: 230 Park Avenue, 21floor, New York, NY 10169 | Editorial Office/Redazione: UN Secretariat Building, International Press Corps S-301, New York, NY 10017

No Result
View All Result
  • Home
  • New York
  • Onu
  • News
    • Elezioni 2022
    • Primo Piano
    • Politica
    • Economia
    • First Amendment
  • Arts
    • Speciale Venezia
    • Arte e Design
    • Spettacolo
    • Musica
    • Libri
  • Lifestyles
    • Fashion
    • Scienza e Salute
    • Sport
    • Religioni
  • Food & Wine
    • Cucina Italiana
  • Travel
    • Italia
  • English
    • Arts
    • Business
    • Entertainment
    • Food & Wine
    • Letters
    • Lifestyles
    • Mediterranean
    • New York
    • News
  • Subscribe for only $6/Year

© 2016/2022 VNY Media La Voce di New York

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In
By clicking on "Create my account" or by registering, you accept the Term of Service and the Privacy Policy.

Retrieve your password

Please enter your username or email address to reset your password.

Log In
La Voce di New York
Gestisci Consenso Cookie
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Funzionale Always active
L'archiviazione tecnica o l'accesso sono strettamente necessari al fine legittimo di consentire l'uso di un servizio specifico esplicitamente richiesto dall'abbonato o dall'utente, o al solo scopo di effettuare la trasmissione di una comunicazione su una rete di comunicazione elettronica.
Preferenze
L'archiviazione tecnica o l'accesso sono necessari per lo scopo legittimo di memorizzare le preferenze che non sono richieste dall'abbonato o dall'utente.
Statistiche
L'archiviazione tecnica o l'accesso che viene utilizzato esclusivamente per scopi statistici. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
L'archiviazione tecnica o l'accesso sono necessari per creare profili di utenti per inviare pubblicità, o per tracciare l'utente su un sito web o su diversi siti web per scopi di marketing simili.
Manage options Manage services Manage vendors Read more about these purposes
Visualizza preferenze
{title} {title} {title}
La Voce di New York
Gestisci Consenso Cookie
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Funzionale Always active
L'archiviazione tecnica o l'accesso sono strettamente necessari al fine legittimo di consentire l'uso di un servizio specifico esplicitamente richiesto dall'abbonato o dall'utente, o al solo scopo di effettuare la trasmissione di una comunicazione su una rete di comunicazione elettronica.
Preferenze
L'archiviazione tecnica o l'accesso sono necessari per lo scopo legittimo di memorizzare le preferenze che non sono richieste dall'abbonato o dall'utente.
Statistiche
L'archiviazione tecnica o l'accesso che viene utilizzato esclusivamente per scopi statistici. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
L'archiviazione tecnica o l'accesso sono necessari per creare profili di utenti per inviare pubblicità, o per tracciare l'utente su un sito web o su diversi siti web per scopi di marketing simili.
Manage options Manage services Manage vendors Read more about these purposes
Visualizza preferenze
{title} {title} {title}
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?