The co-founders of the Ben & Jerry’s ice cream brand have partnered with a political advocacy group called MoveOn, dedicating a dessert to Vice President Kamala Harris and the coconut meme that became an emblem of her personality and the public support she received as she entered the race this summer.
Kamala’s Coconut Jubilee, a limited edition ice cream flavor inspired by her now widely recognizable phrase, “You think you just fell out of a coconut tree?,” will travel across the country in a “Scoop the Vote” ice cream truck and make 20 stops in battleground states.
The coconut ice cream, created by co-founders Ben Cohen and Jerry Greenfield, is made with caramel swirls and comes with red, white, and blue star-shaped sprinkles. Each pint has a photograph of Harris surrounded by palm trees and red, white and blue stars. The label reads “Ben’s Best” in a font similar to Ben & Jerry’s branding.
Free cups and cones of ice cream will be handed out at each stop and attendees can sign up for the chance to win the autographed, limited-edition flavor. Fans can also sign up for the raffle on ScoopTheVote.com. Volunteers and elected officials will go aboard the bus and speak with voters in swing states to discuss a plan to vote by Nov. 5, according to MoveOn’s website.
MoveOn will also serve a variety of electorally-themed ice cream flavors that include, “Unburdened by What has Vanilla Bean,” “Inauguration Celebration Birthday Cake,” “Fight For Our Rights Sorbet,” and “MoveOn Mobilizer Milk Chocolate.”
Kamala’s Coconut Jubilee will not be sold under the Ben & Jerry’s label and people can only get a taste of the dessert at the free ice cream truck.
The initiative is designed to get potential voters engaged through a less political activity, bringing a sense of light-heartedness that is also meant to bring more awareness to Harris’ campaign and the election.
“There’s a ton of folks that are already tuned into this election, and then there’s a vast, vast set of folks that aren’t,” MoveOn’s executive director Rahna Epting told USA Today.
“You can lick and say you care all you want, but if you’re not going for the big scoop— to get registered and vote— at the end of the day, all you’ve got is some drips down your shirt. Go big. Scoop the vote,” Ben Cohen said on MoveOn’s website.
