Pollution is a serious subject; plastics are clogging the oceans and countless fish and marine mammals die from ingesting it as it floats around. But an activist group in India has found a way to unite entertainment and action to curb its use.
Taking inspiration from the famous Spanish drama on Netflix “La casa de Papel”, popularly known as “Money Heist”, a group of individuals has started a quirky “Plastic Heist” in Noida, a city in the region of Uttar Pradesh.
These individuals, dressed in red-colored jumpsuits with Salvador Dali masks, grabbed people’s attention as they entered the crowded markets in the city and started seizing plastic items. Some merchants and shoppers gave them up voluntarily and with a chuckle,
The unique effort of these individuals to raise awareness about the use of plastic has earned wide appreciation on social media. Netizens took to microblogging Twitter to share videos and photos of this quirky anti-plastic drive.
Convinced that governments aren’t doing enough to curb the use of plastics, they believe that we must unite as individuals and take action. Their unorthodox methods are effective; a single event results in collecting more than 200 kilos of plastic.