An unusual installation has been catching the attention of passersby in Times Square. It’s a giant inflatable doll wearing one of the new bikinis from SKIMS’ summer collection, the shapewear brand by Kim Kardashian, a type of clothing designed to make the silhouette appear more toned. The blue bikini was recently revealed by the entrepreneur herself, who shared the details of the new line in an Instagram post.
The collection, which will be available from March 6 on the brand’s website, includes various patterns ranging from blue to leopard print, from zebra designs to those with straps. As usual, the social media influencer has considered all needs and created bikinis suitable for every body type. The philosophy of her brand is to celebrate all shapes, as demonstrated by the first photo campaigns, shot by photographer Vanessa Beecroft, which helped build the iconic imagery of SKIMS.
The inflatable doll is another bold move by Kardashian, who is known for using original methods to capture the public’s attention.
