Former Director of the Italian Cultural Institute, Prof. Riccardo Viale will present his latest book:
Nudging:Human Behavior and Embodied Cognition to Promote Individual and Public Wellbeing
The author will be in conversation with: Vittorio Gallese, Varin Gaur,Cristina Bicchieri
Nudging consists in using behavioral mechanisms to encourage people to make certain choices In his book, Riccardo Viale explores the evolution of nudging and proposes new approaches that would empower citizens without manipulating them paternalistically. He shows that we can use the tools of the behavioral sciences without abandoning the principle of conscious decision-making. Read More
Riccardo Viale is Full Professor of Behavioral Sciences and Cognitive Economics at the Department of Economics of the University of Milan Bicocca and at LUISS, Rome. President of Behavioral Insights Bicocca and Co-Director of the Master “Nudge and Public Policy”.
He is currently Head of Italy Behavioral Insights Team at Prime Minister Department of Civil Service. Founder and Secretary General of Herbert Simon Society. Editor in Chief of Mind & Society (Nature-Springer). Author of many books and publications including the Handbook on Bounded Rationality (Routledge, 2021) and “Nudging” (The MIT Press, 2022)
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