Each year, the Pantone Color Institute, the undisputed American authority on colors, selects a shade that captures the global zeitgeist. For 2025, the spotlight will shine on Pantone 17-1230 Mocha Mousse, a warm light brown tone, both sophisticated and enveloping, evoking the hues of cocoa, coffee, and chocolate cream.
According to Pantone, this choice reflects a vision that blends understated luxury with a connection to nature, expressing a collective desire for comfort and harmony. Laurie Pressman, the institute’s vice president, emphasized that Mocha Mousse embodies “an endless pursuit of balance and serenity, capable of uniting mental, spiritual, and physical well-being in a single shade that resonates with the world around us.”
Described as a tone that is “sophisticated and lush, yet unpretentious,” this versatile hue lends itself to multiple interpretations. It has already graced the runways of major fashion houses such as Ferragamo, Balmain, and Saint Laurent, featured prominently in their Spring-Summer 2025 collections. It is also making waves in interior design, where it beautifully enhances contemporary minimalist spaces, adding warmth and a sense of welcome. Leatrice Eiseman, executive director of Pantone, highlighted how Mocha Mousse seeks to “redefine the perception of browns, from rooted and humble shades to symbols of aspiration and glamour.” This refined yet reassuring color celebrates an earthy elegance, embracing both the everyday and the luxurious.
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The shade offers a tangible response to cultural and social trends. In fashion, it reinforces the concept of quiet luxury, with clothing and accessories that champion minimalist yet opulent elegance. In the beauty sector, its warm and natural tones are taking over, seen in mocha-hued lipsticks, eyeshadows, and other makeup products that enhance natural beauty and suit every skin tone.
In home décor, this hue promises to revolutionize 2025. Perfect for cozy environments, it evokes “gourmet” tastes while adding a sense of intimate and sophisticated comfort to spaces.
Pantone’s annual selection goes beyond aesthetics: the chosen color reflects the collective desires and mood of a society in constant evolution. With its sensory allure, Mocha Mousse embodies the need for connection, joy, and inner balance values that are increasingly central in an era of rapid change.
