If you thought Dior was only for grown-ups, think again. The luxury fashion house has just launched a new line of skin products for babies, and they are as pricey as you would expect.
The Dior website waxes lyrical about their new line, “A tender, poetic collection, an ode to the first steps and emotions of little ones, which echoes the Baby Dior ready-to-wear creations. A constellation of children and baby skincare products accompanies Bonne Étoile, the Baby Dior scented water,” they write.
The new Baby Dior collection features creams, lotions, oils, and wipes, all made with natural ingredients and gentle formulas. But don’t expect to find them at your local drugstore. These products are sold exclusively at Dior boutiques and online, and they cost a fortune. A single bottle of baby lotion will set you back $150, while a pack of wipes costs $75. That’s more than some people spend on diapers in a month.
Who is responsible for creating the new line, you ask?
“Baby Dior scented water and skincare products embody the poetic interplay of two creators: Cordélia de Castellane, who adorns each bottle with enchantingly childlike designs, and Francis Kurkdjian, the creator of the dreamy notes of Bonne Étoile,” according to the website.
The two marketers have devised the following products to pamper baby:
Le Lait Très Tendre, a face and body moisturizer that costs $115 hydrates the skin with shea butter and mallow flower extract.
“La Mousse Très Fondante, a foam for cleaning the face, body and hair that costs $95 and has a creamy texture and a gentle formula.”
“L’eau Très Fraîche, a cleaning water that costs $95 and is composed of 98% natural-origin ingredients. It cleanses the skin without rinsing and leaves it soft and fresh.”
Yes, you read that right, a bottle of water that goes for $95.
It may occur to you to ask, why would anyone pay such eye-watering prices for baby skin products. According to Dior, it’s all about spoiling your little ones with the best quality and luxury. The brand claims that its products are designed to nourish, protect and soothe baby’s delicate skin, while also giving them a touch of elegance and sophistication. The products come in chic packaging, with the iconic Dior logo and colors. They also have a subtle fragrance, inspired by the signature Dior perfume.
But not everyone is impressed by Dior’s latest venture. Some critics have slammed the brand for being out of touch and insensitive, especially in a time when many families are struggling financially due to the pandemic. They argue that babies don’t need expensive skin products, and that Dior is exploiting parents’ insecurities and desires to give their children the best. They also point out that some of the ingredients in the products, such as alcohol and fragrance, could actually irritate baby’s skin or cause allergies.
And finally, Bonne Étoile is a scented water $230. “It is designed to enhance the natural fragrance of babies and create a bond with their parents.”
Who knew that the natural scent of babies was not good enough and that Dior could improve on Nature itself?
