Founded by Stefano Vaccara

Subscribe for only $6/Year
  • Login
  • Register

Editor in Chief: Giampaolo Pioli

VNY La Voce di New York

The First Italian English Digital Daily in the US

English Editor: Grace Russo Bullaro

  • English Edition
  • Letters
  • New York
  • U.N.
  • News
  • People
  • Entertainment
  • Arts
  • Lifestyles
  • Food & Wine
  • Travel
  • Sports
  • Italian Edition
No Result
View All Result
VNY
  • English Edition
  • Letters
  • New York
  • U.N.
  • News
  • People
  • Entertainment
  • Arts
  • Lifestyles
  • Food & Wine
  • Travel
  • Sports
  • Italian Edition
No Result
View All Result
VNY La Voce di New York
No Result
View All Result
in Business
November 26, 2022
in Business
November 26, 2022
0

New Shopping Trend in Italy: Black Friday Without Thanksgiving

But shopping is taking a backseat to greater concerns in the Bel Paese as inflation, cost of living and war are on consumers’ minds

Alex ChristiansenbyAlex Christiansen
New Shopping Trend in Italy: Black Friday Without Thanksgiving
Time: 2 mins read

Italy is now celebrating “Black Friday”– but without the turkey. In fact, while  it has nothing to do with Thanksgiving, it is nevertheless a relatively new fad in Italy that has become almost as widespread as the customary day-after-Thanksgiving consumer showdowns in the United States. Although relatively new, it seems to be firmly entrenched. While until a few years ago its start and ends points were clear—it was the day after Thanksgiving and that’s it—its boundaries have become ever-blurrier, just as they are stateside.

Pre-pandemic, journalist and fashion critic Vanessa Friedman wrote that Black Friday has “leapt beyond United States borders to establish itself in other countries and continents, to become just another shopping day in a sea of shopping days.”

In Italy, Friedman’s take holds up. The hazily defined deep-discount period stands in stark contrast to traditional Italian saldi (sales), which take place in clear-cut, region-by-region timeframes, outlined by the business confederation Confcommercio, in the periods between the first Saturday of January until February 28, and the first Saturday of July until August 31.

You may see “Black Friday” signs— in English —in shops all over in Italy in November, but it hasn’t been recognized in any official capacity. Unlike during designated sale periods, shopkeepers aren’t obligated to slash their prices; until recently, in fact, merchants advertising Black Friday discounts could actually be fined up to €1000 for violating laws that prohibit sales promotions in the 30 days leading up to the government-regulated saldi periods. This only changed in 2016, when the City of Milan approved the request of a merchants’ association to participate in Black Friday without the risk of being fined. The group advanced their claim by citing overwhelming competition from major e-retailers.

Today, after the City of Milan’s deliberation, merchants all over Italy can choose whether or not to participate, with neither obligation nor risk of penalty.

But Black Friday mania in Italy is taking a backseat to the bigger-picture mood, as there are many issues that top the list of consumers’ concerns. 90% of Italians are anxious about the rising cost of living, 79% about climate change and 78% about the Russia-Ukraine war, creating a general reluctance to splurge on gifts this holiday season, according to a new report from consulting firm Bain & Company Italia, carried out in collaboration with survey platform Toluna.

Titled the Italy Shopping Outlook, the report surveyed more than 1,000 Italian adult consumers on their holiday season spending habits and plans. Around 80% of the respondents said they will curtail or contain their Yuletide purchases this year, with 50% explicitly stating that they plan to cut back. This was true across nearly all income brackets — with the exception of the recession-resistant affluent, or those categorized by the surveyors as “high-income.” (60% of that group expects to spend more than they did last year.)

The report also reflected how Italian approaches to shopping are shifting. While a majority of those surveyed still like to shop in-store — welcome news for local merchants and merrymakers — most Italians (62%), including brick-and-mortar devotees, say they conduct research online ahead of their in-store visits.

Share on FacebookShare on Twitter
Alex Christiansen

Alex Christiansen

DELLO STESSO AUTORE

SVB Collapse Made Depositors Nervous: FED May Raise $250K Insurance Cap

SVB Collapse Made Depositors Nervous: FED May Raise $250K Insurance Cap

byAlex Christiansen
Florida Bill Seeks to Ban Girls Talking About their Period

Florida Bill Seeks to Ban Girls Talking About their Period

byAlex Christiansen

A PROPOSITO DI...

Tags: Bain & Company Italiablack fridaycost of lifemarketingshopping trends
Previous Post

Putin vuole uccidere Lukashenko per truppe bielorusse

Next Post

Wanna Buy a South Sea Island? More than 100 Near Bali Will be Sold at Auction

Discussion about this post

DELLO STESSO AUTORE

Paris Buried Under Mountains of Garbage as Protests and Strikes Continue

Paris Buried Under Mountains of Garbage as Protests and Strikes Continue

byAlex Christiansen
Putin in Crimea per l’anniversario dell’annessione

Putin, Terrified of Being Kidnapped and Arrested, Hires Hundreds of Body Doubles

byAlex Christiansen

Latest News

Duemila studenti all’Assemblea Generale dell’ONU per il CWMUN2023

Duemila studenti all’Assemblea Generale dell’ONU per il CWMUN2023

byNicola Corradi
Salvatores al Bif&st si racconta tra Oscar, malattia e figli mancati

Salvatores al Bif&st si racconta tra Oscar, malattia e figli mancati

byGiuseppe Sacchi

New York

Alla Triangle Shirtwaist Factory si ricordano le donne italiane morte nel 1911

Alla Triangle Shirtwaist Factory si ricordano le donne italiane morte nel 1911

byLa Voce di New York
Paolo Scaroni al GEI: “Non abbiamo nemmeno iniziato la transizione energetica”

Paolo Scaroni al GEI: “Non abbiamo nemmeno iniziato la transizione energetica”

byNicola Corradi

Italiany

La crisi dell’istruzione nel mondo: 2/3 dei bambini non capiscono cosa leggono

Master Fondazione Italia-Usa: altre 200 borse di studio “Next Generation”

byLa Voce di New York
World Pasta Day: negli USA sempre più Made in Italy grazie all’ICE

World Pasta Day: negli USA sempre più Made in Italy grazie all’ICE

byNicola Corradi
Next Post
Wanna Buy a South Sea Island? More than 100 Near Bali Will be Sold at Auction

Wanna Buy a South Sea Island? More than 100 Near Bali Will be Sold at Auction

La Voce di New York

Editor in Chief:  Giampaolo Pioli   |   English Editor: Grace Russo Bullaro

  • New York
    • Eventi
  • Onu
  • News
    • Primo Piano
    • Politica
    • Voto Estero
    • Economia
    • First Amendment
  • People
    • Nuovo Mondo
  • Arts
    • Arte e Design
    • Spettacolo
    • Musica
    • Libri
    • Lingua Italiana
  • Lifestyles
    • Fashion
    • Scienza e Salute
    • Sport
    • Religioni
  • Food & Wine
  • Travel
    • Italia
  • Mediterraneo
  • English
  • Search/Archive
  • About us
    • Editorial Staff
    • President
    • Administration
    • Advertising

VNY Media La Voce di New York © 2016 - 2022
Main Office: 230 Park Avenue, 21floor, New York, NY 10169 | Editorial Office/Redazione: UN Secretariat Building, International Press Corps S-301, New York, NY 10017

No Result
View All Result
  • Home
  • New York
  • Onu
  • News
    • Elezioni 2022
    • Primo Piano
    • Politica
    • Economia
    • First Amendment
  • Arts
    • Speciale Venezia
    • Arte e Design
    • Spettacolo
    • Musica
    • Libri
  • Lifestyles
    • Fashion
    • Scienza e Salute
    • Sport
    • Religioni
  • Food & Wine
    • Cucina Italiana
  • Travel
    • Italia
  • English
    • Arts
    • Business
    • Entertainment
    • Food & Wine
    • Letters
    • Lifestyles
    • Mediterranean
    • New York
    • News
  • Subscribe for only $6/Year

© 2016/2022 VNY Media La Voce di New York

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In
By clicking on "Create my account" or by registering, you accept the Term of Service and the Privacy Policy.

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?