Founded by Stefano Vaccara

Subscribe for only $6/Year
  • Login
  • Register

Editor in Chief: Giampaolo Pioli

VNY La Voce di New York

The First Italian English Digital Daily in the US

English Editor: Grace Russo Bullaro

  • English Edition
  • Letters
  • New York
  • U.N.
  • News
  • People
  • Entertainment
  • Arts
  • Lifestyles
  • Food & Wine
  • Travel
  • Sports
  • Italian Edition
No Result
View All Result
VNY
  • English Edition
  • Letters
  • New York
  • U.N.
  • News
  • People
  • Entertainment
  • Arts
  • Lifestyles
  • Food & Wine
  • Travel
  • Sports
  • Italian Edition
No Result
View All Result
VNY La Voce di New York
No Result
View All Result
in
Lifestyles
July 30, 2016
in
Lifestyles
July 30, 2016
0

Made in Italy Dominating the Game at MRket

At the three-day menswear showcase Italian companies bring quality to the U.S.

Felipe GomesbyFelipe Gomes
mrket
Time: 2 mins read

Designers and brands from all over the world came together at the Jacob Javits Convention Center in New York for the three-day menswear MRket VG Show. This is an annual event that happens in New York and Las Vegas giving exhibiters a chance to showcase their pieces while engaging the buyers and press into one specific location. And this year the Made in Italy section of the floor, sponsored by the Italian Trade Agency, was biggest than ever. As someone who lived in Italy for an entire year, I am very familiar with Italian fashion and was extremely intrigued in seeing Italian brands at this event making their way into the American market.

While at the event I had the opportunity to speak with a couple of Italian brands regarding their relationship with the American market, and I was fascinated by all the optimistic responses. Most of the brands I spoke with were super excited to be at this event because of how effective it was in expanding their contacts in the men fashion world. Many Italian companies have been in the American market for many years like Impulso a “typical Italian, elegant menswear brand” as owner Agostino Terzi puts it. He also says that although his brand has been in the market for over eight years, “I will never stop coming to the MRket showcase because my goal is always to make clients and attending this event really facilitates that.”

As I continued to walk through the visually pleasing displays I encountered a very interesting shoe stand called Maledetti Toscani. First what caught my eye was the adventurous style of all the shoes on display and second the welcoming smile of the brand owner Alessandro Quadri. While speaking to Mr. Quadri I learned more about his brand and the unique type of leather he used in making shoes. I then asked him why he thinks his company is doing so well in the American market and he said, “the US market is starting to demand more and more quality products over time along with paying more attention to where they are investing their money. And my brand offers that quality the market is looking for.” He then added that although his shoe prices are quite up there, “my company is growing fast. I have one store in Vero Beach Florida and another in Canada.” Besides it being the first time Alessandro and his brand is attending the showcase he said he isn’t worried about the success of his company in the American market because, “Americans love Italy and Italians.”

Italian fashion in America is quite delayed like Agostino Terzi mentioned that “when we do our shows in Italy, you will only see those pieces here in the US three years later.” Americans are known for being quite conservative when it comes to fashion and Michela Petrali president of Caliban a menswear brand from Brescia agrees that, “Americans usually look for more classic looks, and although my company is sometimes adventurous with our products, we try to maintain the classic look because of our US customers.” Each and every pop-up stand had their own unique flare and truly demonstrated their product, but all I can say is that the Italians were dominating the game. As I walked through the halls there was a constant flow of potential buyers and press in all the stands.

Share on FacebookShare on Twitter
Felipe Gomes

Felipe Gomes

DELLO STESSO AUTORE

Luigi Del Bianco Rushmore

Giving Credit Where It’s Due: Italian Master Luigi Del Bianco

byFelipe Gomes
mrket

Made in Italy Dominating the Game at MRket

byFelipe Gomes

A PROPOSITO DI...

Tags: fashionfashion industryItalian fashionmade in Italy
Previous Post

Alex Schwazer e Liu Hong: la sentenza logora chi non ce l’ha

Next Post

Giving Credit Where It’s Due: Italian Master Luigi Del Bianco

Discussion about this post

DELLO STESSO AUTORE

Orlando NYC Pride

Thinking to Orlando at the NYC Pride

byFelipe Gomes
stonewall orlando

Nine Hundred Miles from Orlando

byFelipe Gomes

Latest News

In Uganda approvata una legge anti gay: Biden minaccia sanzioni

In Uganda approvata una legge anti gay: Biden minaccia sanzioni

byLa Voce di New York
++ Israele, Herzog a Netanyahu: stop a riforma giustizia ++

Is America Losing the Middle East?

byRenzo Cianfanelli

New York

In vendita la Duke House: l’ultima villa rimasta sulla Fifth Avenue

In vendita la Duke House: l’ultima villa rimasta sulla Fifth Avenue

byLa Voce di New York
L’aumento dei tassi fa tornare il “contante” nel mercato immobiliare di New York

L’aumento dei tassi fa tornare il “contante” nel mercato immobiliare di New York

byRiccardo Ravasini

Italiany

Made in Italy come sinonimo di qualità: all’ITA si confrontano gli imprenditori

Made in Italy come sinonimo di qualità: all’ITA si confrontano gli imprenditori

byLa Voce di New York
Intervista a Luisa Todini: “Con il Made in Italy possiamo conquistare gli Stati Uniti”

Intervista a Luisa Todini: “Con il Made in Italy possiamo conquistare gli Stati Uniti”

byNicola Corradi
Next Post
Luigi Del Bianco Rushmore

Giving Credit Where It's Due: Italian Master Luigi Del Bianco

La Voce di New York

Editor in Chief:  Giampaolo Pioli   |   English Editor: Grace Russo Bullaro   |   Founded by Stefano Vaccara

Editor in Chief:  Giampaolo Pioli
—
English Editor: Grace Russo Bullaro
—
Founded by Stefano Vaccara

  • New York
    • Eventi
  • Onu
  • News
    • Primo Piano
    • Politica
    • Voto Estero
    • Economia
    • First Amendment
  • People
    • Nuovo Mondo
  • Arts
    • Arte e Design
    • Spettacolo
    • Musica
    • Libri
    • Lingua Italiana
  • Lifestyles
    • Fashion
    • Scienza e Salute
    • Sport
    • Religioni
  • Food & Wine
  • Travel
    • Italia
  • Mediterraneo
  • English
  • Search/Archive
  • About us
    • Editorial Staff
    • President
    • Administration
    • Advertising

VNY Media La Voce di New York © 2016 / 2023 — La testata fruisce dei contributi diretti editoria d.lgs. 70/2017
Main Office: 230 Park Avenue, 21floor, New York, NY 10169 | Editorial Office/Redazione: UN Secretariat Building, International Press Corps S-301, New York, NY 10017

VNY Media La Voce di New York © 2016 / 2023
La testata fruisce dei contributi diretti editoria d.lgs. 70/2017

Main Office: 230 Park Avenue, 21floor, New York, NY 10169 | Editorial Office/Redazione: UN Secretariat Building, International Press Corps S-301, New York, NY 10017

No Result
View All Result
  • Home
  • New York
  • Onu
  • News
    • Elezioni 2022
    • Primo Piano
    • Politica
    • Economia
    • First Amendment
  • Arts
    • Speciale Venezia
    • Arte e Design
    • Spettacolo
    • Musica
    • Libri
  • Lifestyles
    • Fashion
    • Scienza e Salute
    • Sport
    • Religioni
  • Food & Wine
    • Cucina Italiana
  • Travel
    • Italia
  • English
    • Arts
    • Business
    • Entertainment
    • Food & Wine
    • Letters
    • Lifestyles
    • Mediterranean
    • New York
    • News
  • Subscribe for only $6/Year

© 2016/2022 VNY Media La Voce di New York

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In
By clicking on "Create my account" or by registering, you accept the Term of Service and the Privacy Policy.

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?