Beneath the gilded, vaulted ceilings of New York City’s historic Academy Mansion, Barilla welcomed guests into an intimate and decadent celebration of Italian culinary tradition. The candlelit space, with its dark wood paneling, grand fireplace draped in cascading florals, and long banquet tables dressed in ivory linens and deep red accents, radiated timeless elegance.
Flickering votives illuminated golden chargers and red napkins, setting the stage for an immersive dining experience where every detail spoke to warmth, heritage, and the pleasures of the table.
It was here that Barilla celebrated its Al Bronzo pasta line: an ode to the brand’s 148-year legacy and a love letter to the art of Scarpetta, the cherished Italian gesture of savoring the last bit of sauce with a piece of bread. The atmosphere was as rich as the pasta dishes served, and the evening blended tradition, innovation, and storytelling in true Italian fashion.
The evening also featured Brooklyn Peltz Beckham—entrepreneur, food enthusiast, and Barilla’s ambassador—who joined guests in honoring the beloved Scarpetta.
“My passion for Italian cuisine started in childhood, whether on family vacations or watching my dad cook pasta at home,” said Beckham. “That’s why Scarpetta means so much to me. It’s about connection, about holding on to those last bites of a meaningful meal. Barilla Al Bronzo makes that experience even better.”
With a deep appreciation for how textured pasta clings to sauce, he highlighted the dining experience the line offers. Brooklyn also shared two exclusive recipes for fans to try at home: Al Bronzo Mezzi Rigatoni with Tomato, Onion, Crispy Prosciutto & Spicy Sauce (featuring his own Cloud23 hot sauce), and Al Bronzo Fusilloni with Creamy Veggie Sauce.
Barilla’s decision to expand the range is rooted in consumer insights: Nielsen research shows that nearly half of U.S. premium pasta lovers seek out these particular cuts.
With its reimagined identity, new pasta cuts, and a growing cultural campaign, Barilla is eager to share the Al Bronzo line with consumers at select retailers nationwide.
