While most politicians are busy launching campaigns, Donald Trump is busy launching… colognes. On Monday, the former president announced his latest venture: a limited-edition fragrance bearing his name, sold in a gleaming gold bottle shaped like a miniature statue of himself.
“The Trump Fragrances are here,” he proclaimed on Truth Social. “They’re called ‘Victory 45-47’ because they’re about Victory, Strength, and Success — for men and women. Get one for yourself and one for someone you love. Have fun, enjoy it, and keep on winning!” The scent of self-confidence doesn’t come cheap: $249 for 100ml. But don’t worry, there’s a deal if you buy two. That’ll be $199 apiece.
According to the promotional materials, the men’s version offers “rich, masculine notes with a refined, lasting finish,” crafted for those who “lead with power, confidence, and determination.” The women’s variant, meanwhile, is described as “sophisticated, subtly feminine,” suitable for any occasion and infused with “confidence, beauty, and unstoppable drive.”
There’s also a new variant titled “Fight, Fight, Fight,” inspired by Trump’s rallying cry after the attempted assassination in Butler, Pennsylvania — a scent supposedly soaked in “resilience” and “adrenaline.”
But a fine-print disclaimer at the bottom of the website makes one thing clear: “Trump Fragrances are not designed, produced, or distributed by Donald J. Trump or the Trump Organization.” The name, image, and signature are licensed to a third-party company called 45Footwear LLC — the same brand behind Trump Sneakers and Trump Bibles. Apparently, even evangelical capitalism has its own aroma.
Critics haven’t held back. Many have called the launch “a perfumed scam,” accusing Trump of using the flashy stunt to divert attention from controversial legislation like the so-called “One Big Beautiful Bill,” which gives tax breaks to the wealthy while cutting healthcare and food assistance.
Whether it’s about branding or distraction, one thing’s for sure: Donald Trump knows how to sell a feeling — and now, apparently, he can bottle it too.
