The Canadian government has launched a digital billboard campaign in 13 U.S. states and the Washington, D.C., area to push back against tariffs imposed by President Donald Trump. The campaign calls the 25% duties on Canadian goods “a tax on Americans’ spending bill.”
The billboards feature dynamic content—including text, images, and animation—highlighting the economic effects of tariffs on steel, aluminum, and automobiles. Ottawa’s effort comes as Trump, who has threatened to double tariffs to 50% unless Canada removes its own retaliatory measures, continues to pressure America’s top trading partner.
John Babcock, spokesman for Global Affairs Canada, said the campaign is designed to educate Americans on the economic consequences of tariffs. “This is a strategic investment in Canada’s long-term economic interests and its trade relationship with the United States,” Babcock said in a statement to the media. “Tariffs lead to higher costs for essential goods, including fuel and groceries. The digital billboards aim to inform the American public and counter misinformation.”
The billboards are being placed in Arizona, Colorado, Florida, Georgia, Michigan, Minnesota, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, and Wisconsin, along with the Washington, D.C., metro area. Many of these states are Republican strongholds, underscoring Canada’s effort to appeal directly to Trump’s voter base.
