A new real estate platform, launched by the startup Oyseey, will offer users the ability to examine the political leanings of different areas where they might want to live.
The service, based on electoral data, political campaign contributions, and commercial information, will provide a detailed view of each area. Currently available in South Florida and New York City, the service will allow users to analyze election results for each specific neighborhood.
This innovative feature follows a survey conducted by Realtor.com, a real estate listings website operated by the News Corp subsidiary Move, Inc., based in Santa Clara, California. The survey found that approximately 25% of Americans consider both local and national politics a determining factor when choosing a neighborhood to settle in.
This finding is especially significant among millennials, 28% of whom say that political views strongly influence their home-buying decisions, while only 16% of baby boomers consider this relevant.
Further analysis of the research revealed that 38% of respondents feel politically aligned with their neighbors, while 17% said they would be willing to overlook political differences. This percentage rises to 28% among millennials, with one-third of them believing that politics plays a key role in their decisions about where to live. Only 16% of baby boomers share this view.
Hannah Jones, senior economic research analyst at Realtor.com, explained that millennials, being in a stage of building their future, tend to favor communities where political views are similar to their own. This is particularly relevant to them when it comes to buying a home and establishing roots.
The results also showed that liberal respondents tend to place more importance on political affinities compared to conservatives, with 30% of liberals considering politics a crucial factor in their home-buying decisions, compared to 27% of conservatives and 18% of moderates.
