Approaching the 60th Anniversary, Sports Illustrated Swimsuit unveils its latest advancement in the digital publishing space. Beginning this summer, the legendary publication will be launching digital issues intended for the fans to engage with on a more regular basis. The first issue will feature Alix Earle, content creator and podcast host of “Hot Mess” (a weekly recap of her life revealing all the in-depth) and will be available across SI Swimsuit’s platforms starting June 1.
Alix posed for the cover of the June 2024 digital issue in Miami with photographer Yu Tsai. Following today’s announcement, the TikTok star will make her runway debut with the brand during the Sports Illustrated Swimsuit Runway Show at the W South Beach for Miami Swim Week on Saturday, June 1. The first digital issue, launching on June 3, will feature in-depth interviews, as well as travel guides, unfiltered moments from Earle on set and more.
“While our legendary print issue will continue to publish annually, we are incredibly excited to introduce this dynamic new approach to delivering Sports Illustrated Swimsuit content,” MJ Day, SI Swimsuit editor in chief, said. “Our goal is to elevate the SI Swimsuit brand to new heights while staying true to our legacy of celebrating beauty, diversity and important storytelling. With our new digital issues, we are keeping pace with the rapidly evolving media landscape while also providing additional opportunities for talent alike to share their narratives and upcoming projects with our robust audience.”
The Sports Illustrated Swimsuit Issue is published annually by American magazine Sports Illustrated (first published in 1954) and features female fashion models, celebrities, and athletes wearing swimwear in various locations around the world. The highly coveted cover photograph has been considered the arbiter of supermodel success. The magazine is credited with making the bikini, invented in 1946, an accepted piece of apparel.
Since 1964, the issue had been published every February, but starting in 2019, the issue was made available in May. The new era magazine, the digital, will now be released in June.
