Looking up at Fancy Food, it was impossible not to notice the Fratelli Beretta logo.
With the presence of CEO Alberto Beretta and Fratelli Beretta US President Simone Bocchini, the rich display of cured meats from the century-old company showcased their mastery and commitment to quality at the Fancy Food event. Their booth stood out with a simple and clean presentation, highlighting the wide range of products on display.
During the event, the company showcased a vast selection of its iconic products, from salamini with three flavors to mixed cold-cut trays designed to bring the classic Italian appetizers to the United States.
The presence of Fratelli Beretta at Fancy Food provided an opportunity for the company to expand its already significant presence in the American market, promoting the excellence of Italian cured meats, establishing new business relationships, and solidifying their reputation as a reliable and high-quality brand.
The company’s presence was enthusiastically received by visitors and industry professionals alike. Fratelli Beretta’s cured meats were appreciated for their taste and variety, with buyers and curious attendees eager to sample the company’s specialties. The products come directly from the Mount Olive facility in New Jersey, where Beretta established his company amidst open countryside, with only a lake and distant mountains. It is there that they produce salami, prosciutto, capicola, and mortadella.
This location was chosen for its unique characteristics, reminiscent of the Italian climate. Beretta built a highly technological facility, equipped with machinery that handles and packages the slices delicately without human intervention.
“We pay the utmost attention to this aspect,” says President Simone Bocchini. “We avoid even the slightest contamination. These rooms are about 100 times cleaner than those of a hospital.” It is also a matter of convenience: the more protected the product is, the longer the expiration date, ensuring consumer safety.
Beretta had the opportunity to explain these details to the international guests at Fancy Food, who not only took home the products but also branded merchandise and a wealth of knowledge about typical Italian cured meats.
