In My trajectory (La Traiettoria, Mondadori) the global entrepreneur and sports enthusiast Alessandro Benetton spotlights the most personal aspects of his life by creating an inspiring narration mixed with self-analysis.
The book is much more than an autobiography: its thoughtful, earnest pages offer the readers the direction, drive and inspiration to seek out and follow their own trajectory, wherever it may start and wherever it may lead.
Benetton revisits the many twists and turns of his life, exploring the countless insights and lessons along the way. He discovers that each shift in direction, each obstacle, each bump in the road has served a certain purpose, either arming him with the tools and knowledge he needed or helping him to adapt to change. My Trajectory is much more than an autobiography: its thoughtful, earnest pages offer the readers the direction, drive and inspiration to seek out and follow their own trajectory, wherever it may start and wherever it may lead.
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Alessandro Benetton has been Chairman of Edizione SpA since 2022, one of the largest European holding companies, mainly operating in transport and digital infrastructure, food & beverage, travel retail, and manufacturing sectors, employing over 100,000 people. In 2023 he became Vice Chairman of Mundys, a subsidiary of Edizione, the leader in integrated and sustainable infrastructure and mobility services, operating in 24 countries, and Honorary Chairman of Avolta Group, one of the most important global companies specializing in travel retail and food & beverage.
A pioneer in the Italian private equity market, in 1992 he founded 21 Invest, a European investment company. As President of the Cortina 2021 Foundation, he led the organization of the Alpine Ski World Championships in 2021.
