Lega Serie A USA ignited the sporting world with a dazzling launch event, introducing its dynamic new International Main Partners: Lega Serie A, Made in Italy. In a remarkable alliance forged in collaboration with the Ministry of Foreign Affairs and International Cooperation (Maeci) and the Agency for the promotion of Italian exports (ICE), this initiative boldly positions Calcio, Italy’s beloved soccer, alongside other iconic Italian exports such as fashion, gastronomy, and industry, as a beacon of Italian excellence on the global stage.
As part of the Made in Italy initiative, Lega Serie A plans to create unique video content featuring all 20 clubs, iconic Italian football players, and the distinctive aspects of cities hosting Serie A Clubs. This tailor-made content will be showcased on various Serie A broadcasters’ channels in North America, including CBS/Paramount+ in the US, Fubo TV and TLN in Canada, and ESPN in Mexico and across South America.
The celebration of “Made in Italy” took place at the Serie A USA office in New York City, with the presence of the Consul General of Italy in NYC, Fabrizio Di Michele and soccer star Marco Materazzi. Michele Ciccarese, Commercial & Marketing Director Lega Serie A, emphasized the shared commitment with ICE to represent and promote the highest values associated with Made in Italy globally. He highlighted the expansion of Lega Serie A’s presence in strategic markets, including New York and Abu Dhabi, and the role of their media company in producing exclusive content that will be distributed by more than 65 broadcasters across more than 200 territories, showcasing the stars of the Italian league.
Furthermore, Serie A USA unveiled key initiatives aimed at the US market. With the addition of top American players like Christian Pulisic and Yunus Musah at AC Milan, as well as Weston McKennie and Timothy Weah at Juventus, Serie A is experiencing growing interest across North America. The league has partnered with Roc Nation Sports to support its commercial endeavors, content development, and community engagement.
Serie A USA’s initiatives in the North American market include:
- Calcio Weekly Newsletter: A weekly news aggregation about the league, curated by Ryan Bailey, the host of the popular Total Soccer Show podcast. Calcio Weekly will offer fans previews of the week’s matches and other compelling stories that make Serie A a unique and thrilling watch.
- Columbia University School of Professional Studies – Sports Management Program: Serie A will collaborate with one of the world’s most respected Sports Management programs at Columbia University. This partnership will grant Serie A access to professors and students who will provide advice on growing the league’s presence in the US market, as well as participation in events at Columbia University’s Sports Management program.
- Community Events: Serie A is committed to actively participating in local communities, including initiatives like partnering with Street Soccer USA to support the installation of a street soccer park and a media center in the South Bronx neighborhood in NYC. Additionally, Serie A plans to expand its youth talent identification sessions and engage with local communities through various events.
- EAFC Gaming Room: Serie A USA has opened a dedicated EA FC game room in its New York office, featuring Serie A clubs in the game. Collaborating with EA, the league intends to bring in gaming creators and generate content for social media and other platforms.
- Social Media Content: To cater to the USA, Canada, and Mexico, Serie A has launched a dedicated Instagram account, @SerieA_northamerica, which has seen substantial growth since the start of the new season. The league will introduce new content franchises specifically designed for North American audiences, including weekend wrap-ups and player profiles.
Andy Mitchell, CEO and Managing Director of Serie A USA, expressed optimism about the upcoming season, citing the success of the previous season in European competitions and the addition of four regular starters from the US Men’s team in Serie A. These new initiatives are designed to harness the growing interest in the league and invest in local communities, using soccer as a means to help children develop in various aspects of life.
