Exhausted by fear of layoffs and economic uncertainty, many young workers in Gen Z (“Zoomers”), which includes people born between 1997 and 2012, choose to wear the same thing every day, inspired by the minimalist look of Steve Jobs. The “work uniform” – jeans, black blazer, Oxford shirt – is trending on TikTok as a solution for those suffering from decision fatigue, a psychological phenomenon that reduces the effectiveness of decision-making after an overload of choices. The “uniform” proves to be a strategy for appearing professional without taking risks when it comes to style. Behind this trend, however, is a very real fear: six out of 10 employers admitted to firing new Gen Z hires for inappropriate clothing as well.
“With the fear of being laid off and economic uncertainty looming, it is not uncommon for people to move toward stability and a comfort-based routine,” says Amanda Augustine, certified career coach at the resume.io platform. “By developing an organized morning routine that includes wearing a standard ‘work uniform,’ young professionals are able to feel more secure in the work environment, even when other aspects may seem uncertain.” On the subject of decision fatigue, according to Augustine, establishing a standard work uniform is one of the elements that saves mental energy, thereby promoting greater concentration to be devoted to work. As Fortune reports, Jay Schottenstein, CEO of American Eagle, a U.S.-based company that specializes in selling casual clothing for young people, also pointed out that Generation Z is becoming increasingly cautious about purchases due to economic anxiety. His comments follow a recent report showing a continued slide in consumer confidence across all age groups.
