As of January 1, 2025, Generation Beta will make its debut, ushering in an era deeply influenced by technology and artificial intelligence compared to its predecessors.
According to demographer Mark McCrindle, children born during this period will also face global challenges such as climate change, rapid urbanization, and mass migration.
The newborns, children of younger Millennials and older members of Gen Z, will grow up in a post-pandemic world that has profoundly shaped their families. As Jason Dorsey, author and generational researcher, observed, school closures and social isolation linked to Covid-19 will be for them mere historical events learned from textbooks.
Like Generation Alpha, spanning from 2010 to 2024, Beta will be closely interconnected and rely even more heavily on artificial intelligence not just to solve problems but also to interact daily with the world around them.
Beyond technology, this generation will grow with a heightened awareness of climate change and its impact on the environment, a theme that will have direct consequences on their lives. Generation Beta will inherit a rapidly evolving world and will need to tackle unprecedented challenges with tools that past generations could only imagine. It will be their task to find a balance between technological innovation and sustainability while navigating an increasingly complex global context.
Despite the enthusiasm for defining the distinctive traits of new generations, some experts caution against oversimplifying these labels. The Pew Research Center, an American nonprofit organization that provides insights into social issues, public opinion, and demographic trends, has recently scaled back its use of generational categories, arguing that factors such as race and social class have a greater influence on shared experiences within a group.
