For the first time, lingerie retailer Victoria’s Secret introduces a collection of bras and panties designed for women with disabilities. “Adaptive” is available online and in stores natiowide.
The items are available at a price of $16.50 (for panties) and $36.95 (for bras) in several sizes, both as Victoria’s Secret and under the brand name Pink.
Anyone with a disability – or a temporary difficult of movement – knows that struggling into panties and bras can be hard. The collection uses magnetic closures for both type of items (side closures for panties so you don’t have to pull them on), soft-at-the-touch fabrics and fully adjustables straps. The items were designed with GAMUT Management, a consulting firm that works with and for people with disabilities.
Victoria’s Secret has been giving a lot of time and attention in the last two years to demonstrate its commitment to a more modern image, aimed at diversity and inclusivity.
Last year it introduced a Love Cloud collection meant for comfort (ie, for different shapes and fuller figures), by head creative director Raul Martinez. Also last year, Puerto Rican Sophia Jirau became the brand’s first model with Down’s syndrome.
Changes in the brand’s image were propelled by its nearly all-women board of directors led by Donna James, picked by former owner L-Brands.
Victoria’s Secret became an independent public company in August 2021 (through a tax-free spin-off to L Brands shareholders), including the Victoria’s Secret Lingerie, PINK and Victoria’s Secret Beauty brands.
Donna James’s mission is to rebuild the company after years of declining sales, and bad press linked to former L Brands CEO Les Wexner’s ties to convicted sex offender Jeffrey Epstein.
