Gruppo Caffo 1915, best known for producing Amaro del Capo, is expanding its portfolio with the acquisition of historic Italian brand Cinzano. The group has finalized a €100 million deal with Campari to acquire the renowned sparkling wine and vermouth label, founded in 1757, along with Frattina’s grappa and sparkling wines.
Combined sales for Cinzano and Frattina in 2024 reached €75 million, with an average annual growth rate of 5% over the past four years. The brands generated a profit margin of €21 million, excluding marketing expenses.
Campari’s decision to sell the two labels comes as part of a broader strategy to streamline its portfolio and reduce debt from recent acquisitions. “The goal is to focus more on the sales and marketing activities of the core brands,” Campari CEO Simon Hunt told Corriere della Sera.
Nuccio Caffo, CEO of Gruppo Caffo 1915, described the move as a pivotal one for the company. “The acquisition of Cinzano represents for us a strategic step of exceptional magnitude,” he told Forbes. “We can relaunch it, enhancing its identity both in Italy and in the 108 markets where it is already present.”
Caffo also outlined a dual-track strategy aimed at boosting both brands. “Cinzano will become the group’s international ambassador, bringing Amaro del Capo with it to markets where it is already strong—such as Germany, South America, the United States, and Canada,” he said. “Meanwhile, Amaro del Capo, with its widespread network in Italy, will contribute to the relaunch of Cinzano in the country, where it had lost some visibility in recent years.”
