The Milan Fashion Week in the sign of recovery
by Gianfranco Nitti
The Milan Fashion Week Men’s Collection Spring/Summer 2022, running 18-22 June 2021, marks a gradual return to normality with a hybrid formula including physical and digital events.
The Fashion Week’s schedule has 48 appointments, 12 presentations by appointment, and 12 events for a total of 65 brands. There will be four physical shows: Dolce & Gabbana on June 19; Etro on June 20; and Giorgio Armani on June 21 (two shows).
Among the novelties at this Milan Fashion Week, Diesel will debut the first line-up designed by its new creative director Glenn Martens, who will present an all-gender collection on June 21.
Other labels appearing for the first time on the official schedule include TISCAR ESPADAS, MANS, FRANC ELIS, ZENAM, REVENANT RV NT, 424, KNT, PT TORINO and ANDREA POMPILIO for HARMONT&BLAINE.
Among the events of this edition, Gucci will be unveiling the brand’s Centenary Collection in an exclusive press preview.
This edition of Milan Fashion Week, organized in collaboration with Confartigianato Imprese and with support from the Ministry of Foreign Affairs and International Co-operation and the ITA Trade Agency, once again showcases Camera Nazionale della Moda Italiana’s continuous attention to key global issues, including sustainability and support for the young generations, through a rich offering of high-profile projects.
This season too, CNMI will be offering the chance to follow the event at milanofashionweek.cameramoda.it, the association’s platform providing digital access to all Milan Fashion Week content, such as runway shows and presentations.
Further, a series of thematic rooms will host special projects, including the 3rd Designer for the Planet, an event that will showcase the collections of a number of emerging designers focused on sustainability issues. This season, the brands taking part in this initiative are: GOOD GOOD GOOD, KIDSOFBROKENFUTURE, MARRAKSHI LIFE, ABDEL EL TAYEB, SIMON CRACKER, MARCELLO PIPITONE, BAYRIA EYEWEAR, EMERGENCY ROOM and ZEROBARRACENTO.
During a digital press conference on 20 June, World Refugee Day, CNMI and UNHCR will present “Fashion deserves the World”. This project in collaboration with the platform Mygrants will enable 15 migrants and asylum seekers to join a training programme and be placed free of charge in CNMI member companies.
In keeping with its spirit of international collaboration at work over the years, this Milan Fashion Week will feature “Portugal Fashion: 25 Years Protecting Talent”, on June 20, an event celebrating the 25th anniversary of the Portugal Fashion Week. Along with streaming of the runway shows of the two Portuguese labels on the calendar, Miguel Vieira and David Catalan, special content created by Frederico Martins and shows by the other three Made in Portugal brands – Marques’ Almeida (winner of the 2015 LVMH Prize), Ernest W. Baker and Alexandra Moura – will be projected.
Celebrating a gradual return to physical events, CNMI will organize a Fashion Week opening cocktail event at Casa degli Atellani on June 19, in full compliance with anti-Covid procedures.
Camera Nazionale della Moda Italiana, the Municipality of Milan and Yes Milano have produced a new communication campaign promoting the Milan Fashion Week Men’s Collection. To be showcased on digital screens and billboards in Milan from June 14 to June 22, the campaign, shot by photographer Stefano Guindani, features two models wearing looks by Federico Cina, lensed in iconic Milan locations such as the Giardini Indro Montanelli public gardens. Special thanks go to Wella Professionals for the models’ hairstyling.
Live updates from the events of Milan Fashion Week Men’s Collection will also be available at Camera Nazionale della Moda Italiana’s social media accounts (Instagram, Facebook, Twitter and Weibo)